Exercise - Question:
Que: Look at the two advertisements given below and tell in the table that follow.
Ans:
Ans:
Que: Do you think there is a problem in using the image of the mother as the only person who takes care of the child on the Care Soap, advertisement?
Ans: I don’t think there is any problem. Mother is undoubtedly the only person in the family who takes the greatest care of her child.
3. Observe the advertisements given below and answer the questions that follow:
(a) What does this advertisement want me to feel when I use this brand?
(b) Who is this advertisement talking to and who is leaving out?
(c) If you have money to buy these products, how would you feel when you see these advertisements? If you do not have money, then how would you feel?
Ans:
(a) When I use this brand I feel exalted.
(b) This advertisement is talking to those who can afford to buy this brand. It is leaving out those who belong to the poor lot and earn their livelihood with great difficulty.
(c) If I have money to buy these products, I would feel proud when I see these advertisements. But if I do not have money, I would feel depressed.
Que: Observe the advertisement given below and answer the questions that follow:
(a) Who do you think is the target audience for the social advertisements above?
(b) What is the message that each social advertisement is trying to get across?
(c) Having read about diarrhoea epidemic in the chapter on State Government,
Ans:
(a) Here are two social advertisements. In the first advertisement the target audience is the disabled children. In the next advertisement the target audience is common mass.
(b) Freedom is birthright to the disabled children also. Unless they get education, this freedom won’t come to them. Hence, they have every right to get education.
Railway runs faster than us. Hence, we should not dare to cross the railway crossing when the train is coming.
- Advertisement No. 1
- Visual — Display of furniture items
- Text — Quality, brand, discount ,
(a) Advertisement No. 2
- Visual — Display of CCTV
- Text — Features, Quality, Availability
(b) People can afford best things at cheaper price.
(c) Advertisement No. 1. This advertisement is speaking to the middle class people and is leaving out the people belonging to higher societies.
Advertisement No. 2 is speaking to the business group and is leaving out the common mass.
(d) I would feel a little bit depressed.
Que: Can you explain two ways in which you think advertising affects issues of equality in a democracy?
Ans: Yes, the two ways in which we think advertising affects issues of equality in a democracy are:
1. The branded products are costly than those available in the open market because they include the cost of the product, its package, and its advertisement. Those people buy this product who can afford it. But there are numerous people who can not buy them because of the higher cost. Hence, the principle of equality is marred.
2. Only large companies can get their products branded due to the large involvement of amounts of money. Small companies cannot get their product branded as they are not able to spend large amounts of money. Hence, there is a question of inequality in branding.
Que: Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group creates an advertisement for this watch. Share it with the class.
Ans: Students should attempt it at the class level. One sample answer is given below:
Que: Can you explain two ways in which you think advertising affects issues of equality in a democracy?
Ans: Advertising affects the issues of equality in a democracy in the following manner:
- It mostly focuses on the lives of the rich and famous and makes us forget about the issues of poverty, discrimination and dignity.
- The cost of advertising is so high that only huge companies can afford to advertise their products, while the smaller companies are not able to do so. Hence, this creates a problem for smaller companies as their products are not bought.
Que: Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class Create small groups and work on a brand name. Think of an advertisement related to the brand, something which connects with consumers. After all have come up with various thoughts, consolidate them and discuss those thoughts. (Note: This is a class activity.) What do you understand by the word brand? List two reasons why building brands is central to advertising?
Ans: 'Brand' at a very basic level means stamping a product with a particular name or sign. It is done so that it not similar to any other product in the market and can be differentiated.
The two reasons why building brands is central to advertising are
- It differentiates the product from the rest of the products in the market.
- It also helps to maintain brand loyalty.
